Project overview

The beauty of running your own business is all the hats you get to wear. The vibrant mix of projects. Here are a few examples of assignments that I've worked on since I started two years ago.

PX/UX Strategy | Leadership | Design

Carnegie

In my current assignment I help drive the shift from a traditional organisation to modern product development. My work focuses on building a discovery mindset, shaping a new digital strategy, and developing visions for sustainability and key product areas within Private Banking. In addition to strategic work, I gather customer insights and design interfaces for internal systems and customer-facing web and app experiences.

Deliverables: A digital strategy, customer insights, framework for a design process and designs for development

Key outcome: Aiming to increase customer satisfaction dramatically!

Education | Facilitation | Coaching

UX Upskill at Technigo

Being the primary UX coach for Technigo’s three-month UX Upskill program, guiding professionals eager to deepen their expertise across the full UX toolbox. While living in Portugal I collaborated closely with a small, tight-knit team spread across Europe to design and deliver this online YH-education, covering everything from data-driven design to accessibility and design thinking models.

Deliverables: Facilitating live online classes 4 days a week, co-ordingating guest lecturers, coaching students and planning course layout and content.

Key outcome: More than 40 new designers to the market!

User Research | Market Analysis

Insurello

At Insurello, I came in to organise, structure, and conduct exploratory customer interviews to guide decisions on the company’s future direction. In addition, we performed smoke tests, data analysis, and in-depth competitor research to gather further insights for potential expansion areas.

Deliverables: Customer insights, competitor analysis

Key outcome: A strong foundation for making informed decisions about a new product area.

Education | Facilitation | Coaching

UX/UI at Berghs

Twice a year, I teach a UX and UI Design course at Berghs School of Communication, guiding students through the design process step by step. Over eight weeks, they go from initial concept to a fully designed app. Many years ago, I was a student in this very course, so returning as a teacher is an incredible experience.

Deliverables: Facilitating live online classes, co-ordingating guest lecturers, coaching students and planning course layout and content.

Key outcome: Deeper insights and greater skills in UX/UI Design and hopefully a better chance for students to land the dream job.

Inspiration | Education | Facilitation

Conferences & Talks

I love stepping out of my comfort zone and speaking in front of an audience. Since starting my company, I’ve hosted sessions at events like Internetdagarna, Agila Sverige, and Sthlm Xperience Conference.

Deliverables: Engaging talks and workshops on UX, Product, and People. I love talking about design, but also about improving collaboration, building psychological safety, and navigating change.

Key outcome: Sweaty palms before and a big energy boost afterwards. And sweet messages like this:

"Du var så bäst och det är inte bara jag som tycker det. Ditt pass fick högst betyg av alla: 4,56 av 5 möjliga. Snyggt jobbat – det är ett otroligt bra resultat!"